Remote
Remote
Senior
Full Time
💰$103,200 - $111,500
remotelifecycle marketingCRMgrowth marketingfintechmarketing automationBraze
Requirements
- •5+ years of lifecycle, CRM, retention, or growth marketing experience
- •Hands-on campaign execution in Braze or comparable marketing automation software
- •Experience building and launching multichannel campaigns and automated journeys utilizing email, push, in-app messaging, Content Cards, and SMS channels
- •Experience supporting acquisition and/or reacquisition programs with improved customer conversion or winback performance
- •Strong understanding of audience segmentation, personalization, and automated journey logic
- •Strong experimentation fundamentals including hypothesis development, A/B and multivariate testing, and performance analysis
- •Ability to translate business goals into lifecycle strategies, campaign plans, and customer journeys
- •Rigorous approach to QA, approvals, and launch governance
- •Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices
- •Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA
- •Confidence reviewing data, identifying trends, and making informed recommendations
- •Strong cross-functional collaboration and project management skills
- •Comfort using AI tools to improve workflow efficiency and campaign quality
- •Proactive mindset with ability to recommend improvements to lifecycle processes and tools
- •High attention to detail, strong ownership, and ability to manage multiple priorities
What You'll Do
- •Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early
- •Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels
- •Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch
- •Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights, product value propositions, and previous campaign learnings
- •Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market
- •Work comfortably with HTML to personalize, troubleshoot, and QA lifecycle communications
- •Develop clear hypotheses and execute A/B tests that generate actionable learnings and improve customer acquisition and reacquisition
- •Analyze campaign and experiment performance, identify meaningful trends, and translate results into optimization recommendations
- •Own campaign quality and governance from setup through launch, ensuring accurate execution and adherence to internal review processes
- •Navigate Legal and Compliance requirements in a regulated fintech environment, with working knowledge of CAN-SPAM and lifecycle marketing best practices
- •Leverage AI tools to accelerate campaign development, strengthen quality assurance, and improve team workflows
Nice to Have
- •Hunger to deliver game-changing products
- •Exceptional drive and precision in delivery
- •Belief that your work is tied to your life's mission
- •Optimism about the potential for societal change
Benefits
- •Competitive salary and stock options
- •Comprehensive benefits package for you and your family
- •Flexible work location, hours, and paid time off
- •401(k) matching
- •Monthly Acorns account contribution & GoHenry account for your family
- •Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
- •Acorns Career Development Program (ongoing training sessions, development plans, check-ins, online training platform)
- •Roots Leadership Program for Emerging Leaders
- •Community week onsite gatherings and various virtual events
- •Talented and motivated team members who care deeply about one another, mission, and customers
- •Opportunity to create a new world and do meaningful work that solves big societal challenges
About Acorns
Acorns is a financial technology and services company that specializes in automated investments and robo-advice.
Irvine, CA, US
500 - 1000
Finance & Banking