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    Performance Marketing Specialist, Mobile

    Blockchain.com
    Paris
    Remote
    Senior
    Full Time
    💰$300,000
    mobileperformance marketinguser acquisitioncryptofintech

    Requirements

    • •5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA)
    • •Expert working knowledge of AppsFlyer
    • •Proven success in ROAS-focused campaign optimization
    • •Experience managing monthly budgets exceeding USD 300k
    • •Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns
    • •Fluency in professional and technical English
    • •Experience in Crypto, Fintech or Gaming industries

    What You'll Do

    • •Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels
    • •Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets
    • •Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution
    • •Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts
    • •Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis
    • •Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools
    • •Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams

    Nice to Have

    • •Familiarity with marketing products in the Cryptocurrency space

    Benefits

    • •Unlimited vacation policy
    • •Unlimited books policy
    • •Apple equipment
    • •Full-time salary based on experience and meaningful equity in an industry-leading company
    • •Role based in our Paris office, with a mandatory in-office presence four days per week
    • •Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year

    About Blockchain.com

    Blockchain.com is a developer of a digital assets platform that offers ways to buy, hold, and use cryptocurrency.

    London, UK
    250 - 500
    Blockchain & Cryptocurrency