Paris
Remote
Senior
Full Time
💰$300,000
mobileperformance marketinguser acquisitioncryptofintech
Requirements
- •5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA)
- •Expert working knowledge of AppsFlyer
- •Proven success in ROAS-focused campaign optimization
- •Experience managing monthly budgets exceeding USD 300k
- •Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns
- •Fluency in professional and technical English
- •Experience in Crypto, Fintech or Gaming industries
What You'll Do
- •Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels
- •Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets
- •Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution
- •Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts
- •Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis
- •Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools
- •Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams
Nice to Have
- •Familiarity with marketing products in the Cryptocurrency space
Benefits
- •Unlimited vacation policy
- •Unlimited books policy
- •Apple equipment
- •Full-time salary based on experience and meaningful equity in an industry-leading company
- •Role based in our Paris office, with a mandatory in-office presence four days per week
- •Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year
