London
Remote
Senior
Full Time
💰$300,000
mobileperformance marketinguser acquisitionROAS optimizationAppsFlyerGoogle AdsMeta AdsApple Search AdsTikTok Adscryptocurrency
Requirements
- •5+ years in Performance/Growth Marketing focused on Mobile App Growth (UA)
- •Expert working knowledge of AppsFlyer
- •Proven success in ROAS-focused campaign optimization
- •Experience managing monthly budgets exceeding USD 300k
- •Extensive hands-on experience managing Google, Meta, ASA, and TikTok campaigns
- •Fluency in professional and technical English
What You'll Do
- •Create, optimize, and scale performance marketing campaigns across Google, Meta, Apple Search Ads, TikTok Ads, and other channels
- •Maximize Return on Ad Spend (ROAS) and achieve efficient mobile user acquisition targets
- •Serve as expert user for Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution
- •Manage creative process by briefing design/creative teams and generating/validating ad copy and video scripts
- •Utilize AI tools for copy creation, campaign optimization, and strategic performance analysis
- •Understand mobile ad fraud and prevention tools
- •Self-serve data via SQL/Looker/Tableau to reduce dependency on data teams
Nice to Have
- •Experience in Fintech or Gaming industries
- •Familiarity with marketing products in the Cryptocurrency space
Benefits
- •Full-time salary based on experience and meaningful equity
- •Mandatory in-office presence four days per week in London office
- •Work from Anywhere Policy: remote work up to 20 days per year
- •ClassPass
- •Unlimited vacation policy
- •Apple equipment
- •Opportunity to build career at a rapidly expanding global technology company
- •Flexible work culture
