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    Performance Marketing Specialist, Mobile

    Blockchain.com
    London
    Remote
    Senior
    Full Time
    💰$300,000
    mobileperformance marketinguser acquisitionROAS optimizationAppsFlyerGoogle AdsMeta AdsApple Search AdsTikTok Adscryptocurrency

    Requirements

    • •5+ years in Performance/Growth Marketing focused on Mobile App Growth (UA)
    • •Expert working knowledge of AppsFlyer
    • •Proven success in ROAS-focused campaign optimization
    • •Experience managing monthly budgets exceeding USD 300k
    • •Extensive hands-on experience managing Google, Meta, ASA, and TikTok campaigns
    • •Fluency in professional and technical English

    What You'll Do

    • •Create, optimize, and scale performance marketing campaigns across Google, Meta, Apple Search Ads, TikTok Ads, and other channels
    • •Maximize Return on Ad Spend (ROAS) and achieve efficient mobile user acquisition targets
    • •Serve as expert user for Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution
    • •Manage creative process by briefing design/creative teams and generating/validating ad copy and video scripts
    • •Utilize AI tools for copy creation, campaign optimization, and strategic performance analysis
    • •Understand mobile ad fraud and prevention tools
    • •Self-serve data via SQL/Looker/Tableau to reduce dependency on data teams

    Nice to Have

    • •Experience in Fintech or Gaming industries
    • •Familiarity with marketing products in the Cryptocurrency space

    Benefits

    • •Full-time salary based on experience and meaningful equity
    • •Mandatory in-office presence four days per week in London office
    • •Work from Anywhere Policy: remote work up to 20 days per year
    • •ClassPass
    • •Unlimited vacation policy
    • •Apple equipment
    • •Opportunity to build career at a rapidly expanding global technology company
    • •Flexible work culture

    About Blockchain.com

    Blockchain.com is a developer of a digital assets platform that offers ways to buy, hold, and use cryptocurrency.

    London, UK
    250 - 500
    Blockchain & Cryptocurrency