London
Remote
Senior
Full Time
Web3cryptomarketingcontentcommunity managementAIDeFiproduct launchsocial mediateam leadership
Requirements
- •Significant experience leading Web3 marketing, product marketing, content, or community strategy in crypto, DeFi, FinTech, or adjacent high-growth tech vertical
- •Deep Web3 and AI literacy with familiarity with tokenomics, trading psychology, privacy technology, and decentralized culture
- •Proven track record of launching complex technical products and translating them into simple, high-impact value propositions
- •Strong leadership capability with experience managing cross-functional workflows across Product, Growth, Comms, Legal, and Compliance
- •Exceptional editorial judgment with ability to write, edit, and brief for high-level concepts and granular crypto/AI mechanics
- •Comfort working in a hyper-fast, high-judgment environment where market conditions change daily
What You'll Do
- •Define and lead the overarching marketing, content, and social strategy for Blockchain.com’s Web3 and consumer applications
- •Own the end-to-end launch and lifecycle marketing narratives for major Web3 products including prediction markets, perpetual futures, and privacy-preserving AI products
- •Work closely with Product Marketing, Growth, Product, Legal, Compliance, and Executive team to align Web3 and AI positioning with business goals
- •Oversee strategic direction of Blockchain.com’s community and social ecosystems including Web3-native environments like Discord, Telegram, Farcaster, Lens
- •Lead content engine spanning editorial planning, technical deep-dives, research newsletters, thought leadership, and interactive product education
- •Manage and develop a specialized team across content, social, and community
- •Build and lead comprehensive Web3 product marketing, social, and community strategy
- •Architect high-impact go-to-market campaigns for advanced products
- •Establish differentiated narrative at the intersection of DeFi and user-centric AI privacy
- •Define editorial themes, recurring formats, campaign content, and reactive market content
- •Manage, coach, and scale content creators, community managers, and social strategists
- •Build real-time monitoring systems for market moments, crypto trends, AI tech developments, and competitor activity
- •Ensure all content is accurate, timely, and compliant within regulated global financial and data-privacy environment
- •Track, analyze, and report on performance metrics to maximize user acquisition and product volume
Nice to Have
- •Direct experience marketing trading products, derivatives, prediction markets, or decentralized identity/privacy solutions
- •Familiarity with consumer AI applications or privacy-preserving technologies such as zero-knowledge proofs, decentralized compute, local-first AI
- •Deep active immersion in crypto Twitter/X, Discord, Farcaster, Telegram, and developer-heavy communities
- •Experience building founder/executive social presences or corporate thought leadership programs in the Web3 space
Benefits
- •Full-time salary based on experience and meaningful equity
- •Role based in London office with mandatory in-office presence four days per week
- •Work from Anywhere Policy allowing remote work up to 20 days per year
- •ClassPass
- •Budgets for learning and professional development
- •Unlimited vacation policy
- •Apple equipment
- •Opportunity to build career at a rapidly expanding global technology company
- •Flexible work culture
About Blockchain.com
Blockchain.com is a developer of a digital assets platform that offers ways to buy, hold, and use cryptocurrency.
London, UK
250 - 500
Blockchain & Cryptocurrency