Portugal•Spain•Brazil
Remote
Senior
Full Time
remotepaid_searchperformance_marketingAI_advertisinge-commerce
Requirements
- •Mastery of the e-commerce marketing funnel from offer to conversion.
- •4+ years of paid media advertising experience within Paid Search, specifically Google.
- •3+ years managing paid search advertising for clients with over $400k+ monthly aggregate spend.
- •Expertise in developing, testing, and optimizing advertisement copy and short form video creative.
- •Expertise in creative consultation for successful Paid Social Ads.
- •Background in data-derived decision-making and forecasting budgets/spend projections.
- •Experience with core e-commerce revenue drivers and reporting on key metrics (CPA, CAC, iROAS, aMER, CPM).
What You'll Do
- •Plan, develop, and implement comprehensive paid media strategies focused on Paid Search to increase brand visibility and drive new user acquisition and leads.
- •Conduct brand and website audits to understand clients’ value propositions, products, and brand aesthetics.
- •Develop innovative paid search strategies blending traditional search, YouTube, and emerging AI search platforms.
- •Conduct competitive research for ad space success and audience targeting.
- •Manage 6-10 Paid Media accounts including Google, YouTube, Bing, and emerging AI search platforms with monthly spends between $20,000 - $3M.
- •Utilize platform ad managers, third-party reporting tools, and AI to develop insights and increase client revenues.
- •Master KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, and CPM.
- •Implement real-time ad-buying decisions across multiple platforms.
- •Develop quarterly strategies based on success metrics, ad spends, and performance projections.
- •Deep dive into competitor research and brand identity to manage client expectations and brainstorm marketing initiatives.
- •Understand full-funnel marketing strategies for healthy new customer acquisition.
- •Deliver projections and forecasts for client quarterly strategy.
- •Learn and understand e-commerce P&Ls and financial metrics.
Nice to Have
- •Curiosity about the emerging AI advertising ecosystem and performance marketing.
- •Willingness to try new platforms as AI search products evolve.
Benefits
- •Unlimited PTO plus local holidays relevant to your hub.
- •Remote-first culture with hybrid work expected near New York or Lisbon HQs and hubs in Brazil and Spain.
- •Flexible parental leave to support new parents.
- •Opportunities for growth and interdisciplinary exposure beyond core role.
About Darkroom
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
Los Angeles, CA, US
10 - 50
Advertising & Marketing