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    Director, Paid Media

    Darkroom
    New York•Florida•New Jersey•Texas
    Hybrid
    Director
    Full Time
    💰$ 120,000 - $ 140,000
    paid mediadirectormarketingremote-firsthigh accountabilityclient-facing

    Requirements

    • •7+ years of hands-on paid media experience, with deep, personal, in-platform experience in at least one major channel (Meta, TikTok, Paid Search, or Amazon)
    • •Fluent in campaign structures, bidding, pacing, pixel/event setup, and optimization
    • •Experienced scaling accounts from under $50K to $500K-$1M+ per month
    • •Strong understanding of DTC economics (AOV, CVR, MER, CAC, margin, cohorts) and comfortable engaging in discussions around contribution margin and profitability
    • •Able to build and communicate clear testing frameworks and growth roadmaps
    • •Confident presenting performance insights to executives, and capable of managing founder or CMO relationships with clarity and calm
    • •Thrive working with Creative, Data, Retention, and other cross-functional teams, and strong at influencing without direct authority
    • •Excited by complex challenges that require innovative media strategies to unlock scale
    • •Flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation
    • •Thrive in fast-paced, high-accountability environments

    What You'll Do

    • •Build, launch, and optimize paid media campaigns directly inside ad platforms (Meta, TikTok, Amazon, Paid Search, programmatic)
    • •Execute full-funnel programs across prospecting, mid-funnel, retention, and remarketing
    • •Set up creative tests, audience tests, bid strategies, and structure iterations, and troubleshoot performance issues directly within the platforms
    • •Own pacing, budget, attribution, and performance troubleshooting end-to-end
    • •Architect omnichannel acquisition strategies across a portfolio of brands
    • •Scale media budgets from early-stage spend to $500K-$1M+ per month
    • •Develop funnel structures, testing roadmaps, and measurement frameworks
    • •Identify opportunities to increase AOV, MER, LTV, and new customer revenue
    • •Lead client calls, QBRs, weekly updates, and executive presentations
    • •Connect performance insights to business outcomes for CMOs and founders, and own client satisfaction and retention across your portfolio
    • •Partner with Data and Finance to align spend to business goals and project client spend based on performance
    • •Track CAC, contribution margin, cohort data, and profitability levers
    • •Read and interpret marketing pro formas for clients and internal stakeholders
    • •Partner closely with Growth Strategy, Creative Strategy, and Paid Search to ensure cross-channel consistency and coordinated go-to-market execution
    • •Stay ahead of platform algorithm changes, creative evolution, and attribution shifts, and bring proactive hypotheses and channel recommendations to clients weekly

    Benefits

    • •Unlimited PTO + US holidays
    • •Remote-First Culture with hybrid work expected in New York or Lisbon HQs and hubs in Brazil and Spain
    • •Company-sponsored medical, dental, and vision coverage
    • •Robust 401(k) program with company match and profit-sharing opportunities
    • •Flexible parental leave
    • •Interdisciplinary growth opportunities beyond core role

    About Darkroom

    Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.

    Los Angeles, CA, US
    10 - 50
    Advertising & Marketing