New York•Florida•New Jersey•Texas
Hybrid
Director
Full Time
💰$ 120,000 - $ 140,000
paid mediadirectormarketingremote-firsthigh accountabilityclient-facing
Requirements
- •7+ years of hands-on paid media experience, with deep, personal, in-platform experience in at least one major channel (Meta, TikTok, Paid Search, or Amazon)
- •Fluent in campaign structures, bidding, pacing, pixel/event setup, and optimization
- •Experienced scaling accounts from under $50K to $500K-$1M+ per month
- •Strong understanding of DTC economics (AOV, CVR, MER, CAC, margin, cohorts) and comfortable engaging in discussions around contribution margin and profitability
- •Able to build and communicate clear testing frameworks and growth roadmaps
- •Confident presenting performance insights to executives, and capable of managing founder or CMO relationships with clarity and calm
- •Thrive working with Creative, Data, Retention, and other cross-functional teams, and strong at influencing without direct authority
- •Excited by complex challenges that require innovative media strategies to unlock scale
- •Flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation
- •Thrive in fast-paced, high-accountability environments
What You'll Do
- •Build, launch, and optimize paid media campaigns directly inside ad platforms (Meta, TikTok, Amazon, Paid Search, programmatic)
- •Execute full-funnel programs across prospecting, mid-funnel, retention, and remarketing
- •Set up creative tests, audience tests, bid strategies, and structure iterations, and troubleshoot performance issues directly within the platforms
- •Own pacing, budget, attribution, and performance troubleshooting end-to-end
- •Architect omnichannel acquisition strategies across a portfolio of brands
- •Scale media budgets from early-stage spend to $500K-$1M+ per month
- •Develop funnel structures, testing roadmaps, and measurement frameworks
- •Identify opportunities to increase AOV, MER, LTV, and new customer revenue
- •Lead client calls, QBRs, weekly updates, and executive presentations
- •Connect performance insights to business outcomes for CMOs and founders, and own client satisfaction and retention across your portfolio
- •Partner with Data and Finance to align spend to business goals and project client spend based on performance
- •Track CAC, contribution margin, cohort data, and profitability levers
- •Read and interpret marketing pro formas for clients and internal stakeholders
- •Partner closely with Growth Strategy, Creative Strategy, and Paid Search to ensure cross-channel consistency and coordinated go-to-market execution
- •Stay ahead of platform algorithm changes, creative evolution, and attribution shifts, and bring proactive hypotheses and channel recommendations to clients weekly
Benefits
- •Unlimited PTO + US holidays
- •Remote-First Culture with hybrid work expected in New York or Lisbon HQs and hubs in Brazil and Spain
- •Company-sponsored medical, dental, and vision coverage
- •Robust 401(k) program with company match and profit-sharing opportunities
- •Flexible parental leave
- •Interdisciplinary growth opportunities beyond core role
