Portugal•Spain•Brazil
Remote
Mid Level
Full Time
B2B marketingemail marketinglifecycle marketingremoteAI toolsmarketing strategy
Requirements
- •Real understanding of B2B marketing and sales cycles involving multiple decision makers.
- •Genuine experience building lifecycle or email marketing programs personally.
- •Platform-agnostic knowledge of lifecycle marketing (experience with Substack, Mailchimp, Klaviyo, HubSpot, beehiiv is a plus).
- •Ability to analyze funnels, identify drop-off points, and write effective emails to fix them.
- •Strong writing skills with a direct and specific voice.
- •Ability to work across multiple audiences (software, agency buyers, personal brand) in the same week.
- •Comfortable working alongside AI tools for analytics, reporting, and drafting.
- •Comfortable owning the email marketing function from the ground up.
What You'll Do
- •Build the direct funnel end to end from creator or LinkedIn post to email capture, nurture, and signup for Shadow lifecycle.
- •Own onboarding, activation, and product education sequences for new Shadow signups.
- •Run follow-up for demos, webinars, and launches with pre-built sequences.
- •Build prospect and client nurture sequences by service line for Darkroom.
- •Own strategy behind the biweekly Darkroom newsletter.
- •Turn the CEO's LinkedIn and X audience into an owned email list with capture, welcome sequence, cadence, and format.
- •Provide sales team with follow-up sequences they will use.
- •Own segmentation, list hygiene, deliverability, and compliance across all three properties.
- •Write email copy and build email flows.
- •Report on flow performance in terms of signups and pipeline, not just opens and clicks.
- •Document email flows in a system accessible to the team.
Nice to Have
- •Hands-on experience with ESPs like Klaviyo, HubSpot, beehiiv, Substack, Mailchimp.
- •Experience marketing SaaS or software products to business audiences.
- •Background in agency, ecommerce, or performance marketing.
- •Experience building a newsletter or owned audience.
- •Familiarity with Notion as an operating tool.
Benefits
- •Unlimited PTO plus local holidays relevant to your hub.
- •Remote-first culture with hybrid work expected near New York or Lisbon HQs; hubs in Brazil and Spain.
- •Flexible parental leave.
- •Opportunities for growth beyond core role through interdisciplinary exposure.
About Darkroom
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
Los Angeles, CA, US
10 - 50
Advertising & Marketing