Germany•TELECOMMUTE
Remote
Senior
Full Time
remoteB2BSaaSdemand generationcontent marketingproduct-led growthmarketing automation
Requirements
- •Visible voice in the market under own name through published work
- •Strategic marketer who creates and connects work to commercial outcomes
- •Ability to ideate and deliver work independently, collaborating with colleagues as needed
- •Around 5 to 7 years in B2B SaaS demand generation, ideally in product-led or self-serve business
- •Track record of content-led programmes producing qualified product leads and revenue
- •Experience designing demand as loops rather than funnels
- •Experience building community-led initiatives and growing audience in relevant channels
- •Hands-on experience running webinars using platforms like Zoom Webinar or Livestorm
- •Comfortable with marketing automation and CRM tools such as HubSpot, Marketo, Salesforce
- •Solid grasp of funnel metrics and attribution with ability to explain revenue impact
- •MarTech or SalesTech experience relevant to the audience
- •Proven ability to get work done through peers rather than direct reports
What You'll Do
- •Build and run global demand generation programmes including ideas, campaigns, and initiatives to create demand for the product
- •Build a public presence in the market through writing, publishing, and presenting ideas
- •Own the content approach and write anchor assets such as reports, frameworks, and arguments
- •Design demand as loops rather than one-way funnels to create virality and growth
- •Partner with Product and Growth teams on marketing moments like signup and activation
- •Design distribution plans alongside content creation and build audience in relevant channels, primarily LinkedIn
- •Develop community-led initiatives and run webinars and live formats end to end
- •Own global demand generation programmes from ideation to delivery with iterative improvements
- •Own reporting on demand generation performance and collaborate with Paid Media, SEO, Web & CRO, Product, and Growth teams
- •Run testing agendas across messaging, formats, offers, and audiences
Nice to Have
- •Experience running programmes across multiple markets
- •Experience working with creator or advocacy programmes
Benefits
- •Work with a knowledgeable, high-achieving, and fun team
- •International, diverse, dynamic, and committed work environment
- •Opportunity to work remotely with flexible schedule
- •Mental health support with Auntie
- •Personal budget for home office equipment
- •Personal development plans with regular 1-1s and group training
About DealFront
Dealfront is the go-to-market platform that provides data, applications, and insights to sales and marketing teams.
Karlsruhe, Germany
100 - 250
Data & Analytics