London, UK
Remote
Mid Level
Full Time
EMEAField MarketingEvent MarketingTechnical CommunityB2B SaaSAIDeveloper Marketing
Requirements
- •Builds communities technical audiences show up for: hands-on content, credible speakers, real builders in the room, no sales pitches
- •Designs partner marketing motions with cloud, technology or channel partners, with shared goals and measurable pipeline
- •Connects events to sales: aligns on target accounts, books pre-event meetings, and drives follow-up that turns attendance into pipeline
- •Operates AI-native: designs Human+AI workflows for event planning, follow-up and reporting
- •Builds systems that eliminate recurring work, such as event kits and intake processes, instead of re-solving each event
- •Ranks opportunities against clear criteria and aligns sales, partner and marketing stakeholders around one plan
- •Executes events with sound logistics and vendor management, and handles lead capture in line with GDPR
- •Works self-directed as the first in region, across time zones with a US-based team; travels across the region regularly (roughly 40-50%)
What You'll Do
- •Publish a committed 6-9 month EMEA events plan and tiering model agreed with sales and partner leads
- •Launch a recurring London technical community program with steady attendance from developers, builders and customers
- •Stand up repeatable joint programs with cloud, technology or channel partners with shared goals and pipeline tracked from day one
- •Build an event-to-sales system including target account lists, pre-event meeting booking, and fast follow-up to meet pipeline objectives
- •Ship an event-in-a-box kit for local sales and partner teams to run key events without hands-on marketing support
- •Replace ad hoc requests with a simple intake-and-approval process with budget and capacity planning for late-breaking partner opportunities
- •Build communities technical audiences show up for with hands-on content, credible speakers, real builders, and no sales pitches
- •Design partner marketing motions with cloud, technology or channel partners with shared goals and measurable pipeline
- •Connect events to sales by aligning on target accounts, booking pre-event meetings, and driving follow-up to turn attendance into pipeline
- •Operate AI-native by designing Human+AI workflows for event planning, follow-up and reporting
- •Build systems that eliminate recurring work such as event kits and intake processes
- •Rank opportunities against clear criteria and align sales, partner and marketing stakeholders around one plan
- •Execute events with sound logistics and vendor management and handle lead capture in line with GDPR
- •Work self-directed as the first in region, across time zones with a US-based team; travel across the region regularly (40-50%)
Nice to Have
- •Typically ~5-8 years in event or field marketing, or equivalent demonstrated experience
- •Background in B2B SaaS, developer-focused or AI/infrastructure marketing
- •Experience running co-marketing programs with technical partners
- •Professional proficiency in an additional European language, such as French or German
