EMEA
Remote
Senior
Full Time
💰€ 85,000 - € 105,000
remotefull-remoteB2B contractAICRMlifecycle marketingsubscription businessgrowth marketing
Requirements
- •Proven experience scaling CRM with significant improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV with real numbers
- •Experience in a high-volume B2C subscription business where CRM directly affects revenue
- •Ability to create segments, journeys, experiments, campaign logic, and performance analysis
- •Ability to use testing, control groups, attribution, and incrementality to validate results
- •Ability to build without a finished playbook and create momentum without perfect information
- •Strong communication skills and ability to collaborate with technical, creative, and commercial stakeholders in English
- •Comfortable working on products powered by uncensored AI models and content
What You'll Do
- •Lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
- •Use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase
- •Create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers
- •Increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing
- •Build experiments, measure what genuinely moved the numbers, scale the winners, and turn each result into the next opportunity
- •Work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking, messages, offers, and reporting behind the channel
Nice to Have
- •Experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce
- •Experience with token, credit, virtual-currency, bonus, or repeat-deposit models
- •Experience building or redesigning CRM in a fast-scaling company
- •Experience using AI to improve analysis, personalization, experimentation, or content development
Benefits
- •Fully remote work from anywhere
- •4 weeks (20 working days) of paid time off per year
- •Annual in-person gathering
- •Monthly health insurance allowance of 100 USD and access to unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also for up to three family members)
- •Co-working space budget up to 35 EUR / 40 USD per visit, twice per month
- •Dedicated learning budget for courses, books, conferences, events, or certifications
- •Company laptop provided plus monitor budget up to 250 USD and keyboard/mouse/mic/headphones budget up to 150 USD
- •Premium access to AI tools such as ChatGPT, Cursor, Hugging Face, Claude Code, and others
