United Kingdom•Brazil•United Arab Emirates•Ireland•Peru•Sweden•Colombia•Argentina•Romania•Cyprus
Remote
Senior
Full Time
cryptoonboardingproduct managementAIuser experiencedata-driven
Requirements
- •4+ years of product management experience, with a strong track record in onboarding, activation, or growth-oriented UX work
- •Sharp product sense for user experience - able to spot friction, simplify complex flows, and design for trust and excitement
- •Strong data fluency: comfortable defining success metrics, analyzing funnels, and turning data into prioritized action
- •Excellent written and verbal communication - able to bring stakeholders along with clear narratives and numbers
- •A customer-first instinct - genuinely curious about who the user is and what would make them excited to trade
- •Fluent working with AI tools day to day — using them to analyze data, personalize experiences, and speed up how you work as a PM
- •Passion for crypto and trading, with a strong belief in Kraken Pro's mission
What You'll Do
- •Own the onboarding experience for Kraken Pro globally, end to end - from first landing through a client's first trade
- •Constantly assess the funnel: identify what's working, what's not, and drive continuous UX improvement
- •Deeply understand the Pro customer: who they are, what they need most in their first days, how to talk to them, and what gets them excited to trade
- •Live in the onboarding data - pinpoint the biggest friction points, where clients drop off, and the highest-leverage opportunities
- •Design the experience to build trust at every step, guiding clients through onboarding with confidence
- •Get clients to their first trade - their "aha moment" - faster and with more conviction
- •Partner closely with Design, Data, Engineering, and Marketing to turn insight into shipped improvements
- •Use AI to see the funnel more clearly and move faster on it - from surfacing friction points and predicting who's about to drop off, to personalizing the onboarding path and messaging per client
