United Kingdom•Brazil•United Arab Emirates•Ireland•Peru•Sweden•Colombia•Argentina•Romania•Cyprus
Remote
Senior
Full Time
cryptofintechperformance videoAI videomarketingsenior
Requirements
- •5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or regulated category
- •Portfolio with paid video work including AI-generated or AI-assisted pieces and tested concepts with data insights
- •Real video skills from concept to finished, sound-designed cut
- •High-level command of gen AI video and image tooling with shipped work
- •Platform-native instincts across Meta, TikTok and YouTube
- •Experience in structured creative testing programs and fluency in relevant metrics (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS)
- •Fluency in internet and meme culture with comedic instincts
- •Ability to work fast without sloppiness, handling fast turnarounds and multiple review rounds
- •Comfort working inside regulatory constraints with risk warnings, disclaimers and market-specific requirements
- •Solid copywriting instinct for scripts and on-screen text with plain language, value first, no hype or jargon
What You'll Do
- •Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity
- •Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X, adapting to each platform’s specs and native feel
- •Concept and cut performance video so campaigns ship as complete cross-format sets
- •Produce AI-generated and AI-assisted video, maintaining current tooling and building repeatable workflows
- •Pitch culturally timely, internet-native concepts including experimental ones and build winners into creative pillars
- •Version and localize video at scale across markets, languages, formats and regulatory requirements
- •Build creative with testing in mind, analyze performance marketing test results and iterate on creative
- •Flex into AI-assisted paid static when needed, working from brand baselines
- •Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea
- •Maintain a high craft bar and keep files clean for team use
About Kraken
Kraken is a cryptocurrency exchange platform that provides parachain auctions, staking, and index services.
San Francisco, CA
1000 - 5000
Finance