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    Social Media Lead, Kraken Pro

    Kraken
    United Kingdom•Brazil•United Arab Emirates•Ireland•Peru•Sweden•Colombia•Argentina•Romania•Cyprus
    Remote
    Senior
    Full Time
    social mediacryptofintechcontent creationmarketing

    Requirements

    • •3+ years in social or content, ideally fintech, crypto, or trading
    • •Exceptional portfolios demonstrating social media content creation
    • •Ability to work fast under pressure
    • •High AI competency to multiply impact and keep up with demand
    • •Range as a content creator including copy, memes, short-form video, charts, threads
    • •Strong writing, editing, and communication skills
    • •Creative and detail-oriented with ability to produce visually appealing content using tools like Figma or CapCut
    • •Comfortable handling high-paced social channels

    What You'll Do

    • •Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro
    • •Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content
    • •Actively engage with the Kraken Pro audience by replying, quoting, polling, memeing, and fostering meaningful conversation
    • •Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance
    • •Translate product and ecosystem news into clear, compelling narratives
    • •Track growth and performance and iterate based on insights and experiments
    • •Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms

    Nice to Have

    • •Experience in fintech, crypto, or trading social media

    About Kraken

    Kraken is a cryptocurrency exchange platform that provides parachain auctions, staking, and index services.

    San Francisco, CA
    1000 - 5000
    Finance