United Kingdom•Brazil•United Arab Emirates•Ireland•Peru•Sweden•Colombia•Argentina•Romania•Cyprus
Remote
Senior
Full Time
cryptofintechproduct managementgrowth marketing
What You'll Do
- •Own the connective tissue between marketing and product at Kraken Consumer
- •Build the roadmap, intake model and standards for marketing and product collaboration
- •Sit at the centre of the acquisition funnel to improve conversion and growth
- •Unlock new acquisition channels by building product surfaces for paid social, search, affiliates and offline campaigns
- •Shape mobile acquisition motion including in-product social, creator partnerships, community and friend-referral mechanics
- •Own lifecycle management: acquisition and retention of users
- •Own the marketing product roadmap end to end and build the process for campaign ideas to shipped product
- •Design and launch tailored campaign experiences for in-app and web journeys
- •Raise the bar on lifecycle messaging for push and email
- •Own incentives layer for new and returning users including offers, referral mechanics, recurring deposits and earn-led campaigns
- •Apply user psychology and UX thinking to identify funnel leaks and run experiments
- •Improve landing page and search performance and build product foundations for paid and offline channel measurement
- •Partner with marketing, design, engineering and data as single point of ownership for growth enablement
- •Define acquisition and reactivation metrics and report on them honestly
Nice to Have
- •Passion or knowledge about crypto
About Kraken
Kraken is a cryptocurrency exchange platform that provides parachain auctions, staking, and index services.
San Francisco, CA
1000 - 5000
Finance