Europe•Singapore•Belgium•Thailand•France•Philippines•Ireland•Georgia•Spain•Portugal
Remote
Senior
Full Time
TikTok ShopDTCCreative StrategyMarketingSenior
Requirements
- •5+ years in DTC creative strategy, performance creative, or growth-focused content development, ideally with meaningful experience on TikTok Shop.
- •Strong portfolio showcasing short-form content, direct response creative thinking, and an understanding of what makes content perform in-feed.
- •Deep familiarity with TikTok as a platform, including content trends, creator dynamics, paid creative best practices, and shopping behavior.
- •Experience developing concepts across both organic and paid social, with strong instincts for platform-native storytelling.
- •Strong grasp of creative testing methodologies, including how to evaluate and iterate on hooks, formats, messaging, and visual delivery.
- •Ability to bridge brand, content, and performance thinking — creating work that is engaging, culturally relevant, and conversion-oriented.
- •A passion for psychology, storytelling, video, design, and consumer behavior that translates into compelling customer-centric creatives.
- •Proactive engagement with emerging trends, creators, platform changes, and best practices across TikTok and the wider DTC creative ecosystem.
What You'll Do
- •Own the creative strategy for TikTok as a growth channel, identifying how to unlock customer acquisition and conversion through platform-native content.
- •Develop concepts across organic TikTok, paid TikTok ads, and TikTok Shop to support both awareness and revenue generation.
- •Translate channel insights into repeatable creative frameworks that can be scaled across products and campaigns.
- •Dive into TikTok trends, competitor activity, creator formats, comment sections, customer behavior, and platform-native storytelling patterns.
- •Use TikTok feeds, creator ecosystems, ad libraries, social listening, and other research tools to identify emerging opportunities.
- •Distil findings into actionable creative angles, hooks, scripts, and briefs that align with our target demographic and business goals.
- •Build and continuously refine a testing pipeline for TikTok creative, including hooks, formats, concepts, offers, creator styles, and messaging angles.
- •Partner with internal teams and creators to launch, evaluate, and iterate on new concepts quickly.
- •Identify winning patterns and scale them through a structured testing approach that balances performance optimization with creative freshness.
- •Develop TikTok creatives tailored to different stages of the funnel, from awareness and discovery to conversion and purchase intent.
- •Craft content that matches user mindset across different entry points such as educational or entertaining content for organic reach, direct response ads for paid acquisition, and conversion-focused assets for TikTok Shop.
- •Ensure content is both platform-native and strategically aligned to broader brand and product goals.
- •Develop ad concepts and organic content built for TikTok’s unique content ecosystem, with strong emphasis on attention, retention, relatability, and action.
- •Shape concepts that feel authentic to the platform while still delivering clear performance outcomes.
- •Identify trends, creator behaviors, editing styles, and storytelling devices that can be adapted into high-performing branded content.
- •Partner with relevant stakeholders to develop creatives that improve TikTok Shop performance, including product storytelling, offer communication, social proof, and conversion-focused content.
- •Help shape content that shortens the path from discovery to purchase within the TikTok ecosystem.
- •Test and refine creative approaches that improve product page engagement, click-through, and sell-through.
- •Identify content and funnel bottlenecks specific to TikTok traffic and user behavior.
- •Improve performance through testing of key creative levers such as hooks, pacing, CTAs, product demonstration, proof elements, creator delivery, and offer framing.
- •Apply insights rapidly to improve click-through rates, engagement quality, and downstream conversion.
About Maneuver Marketing
Maneuver Marketing is a natural supplement eCommerce brand.
Singapore
10 - 50
eCommerce