United Kingdom
Remote
Senior
Full Time
direct response copywriterhealth and wellnessDTCsenior
Requirements
- •5+ years of experience in direct response copywriting in a 8-9 figures Brands DTC setting, ideally within Health & Wellness & Supplements niches
- •Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy
- •A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles written for the health / wellness / supplements niche
- •Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews)
- •Strong collaborative skills, valuing diverse perspectives and actively contributing to cross-functional teams to achieve shared goals
- •Experienced in using AI tools like Claude & Chat GPT to conduct research and produce impacting copies
What You'll Do
- •Identify funnel gaps using campaign reports and optimize copy and upsells to maximize ROAS & LTV
- •Implement conversion-focused improvements that deliver measurable results across key funnel stages
- •Continuously refine ad copy, landing pages and listicles based on testing insights and performance data
- •Generate fresh hooks, stories, arguments and CTAs to outperform control ads and pages
- •Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe
- •Maintain swipe libraries and trend repositories to spark innovation across creative teams
- •Refine and update customer personas to uncover psychological triggers, objections, and emotional motivators
- •Leverage research, surveys, and polls to extract consumer insights and pain points to develop testable copy hypotheses
- •Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles
- •Partner with media buyers, designers, product lead and editors to align creative execution with growth objectives
- •Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns
- •Work with project managers to prioritize testing roadmaps and streamline execution workflows
- •Craft claims that highlight unique product benefits without breaching FTC/FDA/ASA guidelines
- •Review messaging across channels to ensure balance across direct response principles and brand consistency/compliance alignment
- •Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy
- •Leverage multiple AI tools (ChatGPT, Claude, Perplexity) to scale high-performing creative production
- •Create AI prompts to generate structures, persuasive frameworks, and variant testing ideas
- •Leverage AI-assisted copywriting for rapid iterations while maintaining human creativity and nuance
About Maneuver Marketing
Maneuver Marketing is a natural supplement eCommerce brand.
Singapore
10 - 50
eCommerce