Europe•Singapore•Belgium•Thailand•France•Philippines•Ireland•Georgia•Spain•Portugal
Remote
Senior
Full Time
DTCperformance creativeAppLovincreative strategypaid acquisitiongrowth marketing
Requirements
- •5+ years in DTC performance creative, creative strategy, or growth-focused advertising
- •Strong experience developing ad concepts for paid acquisition channels
- •Deep familiarity with creative testing methodologies
- •Ability to think strategically across multiple SKUs and offers
- •Strong commercial instincts connecting creative decisions with acquisition outcomes
- •Experience partnering with media buyers or growth marketers
- •Sharp eye for performance creative elements including audience psychology and offer communication
- •Proactive, builder mentality comfortable creating new systems and best practices
What You'll Do
- •Lead the development of creative strategy for AppLovin as a growth channel
- •Establish testing principles, creative frameworks, and performance patterns for scaling
- •Identify success drivers on AppLovin and create a repeatable playbook
- •Define the role of creative in campaign performance and collaboration with media buying
- •Conduct in-depth performance creative research including ad patterns, competitor activity, and messaging angles
- •Develop testing hypotheses and creative directions aligned with business goals
- •Build and manage a structured testing roadmap across concepts, hooks, angles, offers, formats, and messaging variations
- •Continuously refresh, iterate, and scale creative based on performance signals
- •Partner with media buyers to interpret creative performance and influence campaign decisions
- •Develop direct response ad concepts to attract attention and drive action
- •Apply performance creative learnings across multiple SKUs and offers
- •Identify bottlenecks in customer acquisition and propose creative solutions
- •Test and refine key conversion levers such as hooks, offer framing, and calls to action
About Maneuver Marketing
Maneuver Marketing is a natural supplement eCommerce brand.
Singapore
10 - 50
eCommerce