United Kingdom•Europe
Remote
Senior
Full Time
creator partnershipssocial commerceinfluencer marketingTikTok ShopDTChealth and wellnessteam leadershipAI automation
Requirements
- •5+ years in influencer marketing, creator partnerships or creator affiliate marketing with end-to-end commercial accountability
- •Operator experience running a TikTok Shop or comparable creator affiliate program with personal GMV or revenue accountability
- •DTC or e-commerce experience in health and wellness, beauty, or regulated consumer category
- •Experience managing or mentoring team members with proven output improvement
- •Experience managing external agencies, consultants or vendors
- •Experience structuring and negotiating flat-fee and performance-based partnerships
- •Strong analytical skills with a track record of using campaign data to influence decisions
- •Experience building or deploying AI or automation workflows that increased throughput
What You'll Do
- •Own creator strategy for two women's health brands across seeding and TikTok Shop affiliate programs
- •Lead and develop the creator marketing team
- •Build a scalable creator acquisition pipeline
- •Build and manage the TikTok Shop affiliate program
- •Oversee campaign execution and creator relationships
- •Turn creator content into growth assets
- •Manage tools, vendors and operational workflows
- •Measure and improve performance of creator marketing programs
Nice to Have
- •Ownership of brand-owned organic social channels
- •Working knowledge of FTC material-connection disclosure and platform claim policy in regulated categories
- •Experience collaborating with Paid Media or Creative to repurpose creator content into performance advertising
- •Hands-on experience with influencer marketing platforms like SARAL, Modash, Lefty or equivalent
- •Experience running influencer or creator programs across multiple brands or product categories
- •Experience partnering with healthcare professionals or subject-matter experts as brand partners
- •Understanding of paid social creative testing and direct-response fundamentals
- •Genuine interest in health, wellness, consumer behavior and social media culture
