United Kingdom
Remote
Senior
Full Time
💰$1,000,000
DTCGrowth StrategistMeta AdsPerformance MarketingRemote
Requirements
- •3 to 7 years experience with DTC brands as media buyer or Growth Strategist
- •Experience managing at least $1M per month in ad spend
- •Strong builder desire and work ethic
- •Strong analytical skills to work with data and metrics
- •Persuasion skills including direct response copywriting knowledge
- •Strong media buying skills managing $30-100K daily ad budget profitably
- •Strong project management skills to identify outcomes and implement initiatives
- •Strong project coordination skills to work with multiple partners
- •Resourcefulness, organization, independence, problem-solving skills
- •Interest in creative performance, testing, persuasion, and marketing skills
What You'll Do
- •Lead a product marketing team to grow flagship products
- •Develop and iterate Meta-led growth strategies
- •Identify bottlenecks and opportunities through root-cause analysis
- •Uncover under-tapped or untapped opportunities by reverse-engineering winning DTC products
- •Analyze product sales factors and map learnings to company products
- •Prioritize high-leverage initiatives balancing short-term and long-term goals
- •Gather new signals, test hypotheses, and adapt strategy in-market
- •Focus team energy on highest-ROI initiatives
- •Lead continuous market and customer research
- •Conduct social listening and analyze product-level inputs
- •Run competitive audits to identify messaging gaps and creative patterns
- •Translate insights into clear strategic actions
- •Design and manage high-performance Meta ad systems
- •Architect account structures and testing frameworks
- •Execute and evolve bid strategies
- •Build creative testing matrices and scale frameworks
- •Ensure media execution aligns with strategic hypotheses
- •Provide creative strategy and messaging architecture
- •Co-own creative roadmap and messaging architecture
- •Assess ad congruence with messaging strategy
- •Refine creative direction based on performance signals
- •Own funnel strategy, CRO direction, and project execution
- •Identify funnel bottlenecks and CRO opportunities
- •Define changes and translate into briefs for copywriters and designers
- •Collaborate with tech team for implementation
- •Manage projects end-to-end including QA and monitoring
- •Ensure feedback loops post-launch
- •Act as connective tissue between strategy, media, creative, CRO, and partners
- •Provide strategic and CRO briefs aligned with goals
- •Partner with creative and media teams
- •Collaborate with upstream partners to de-risk initiatives
- •Build a high-ownership culture with rituals and feedback
- •Design and interpret measurement frameworks
- •Analyze metrics to isolate constraints and form hypotheses
- •Run performance cadences and drive pivots
- •Track CAC, ROAS, AOV, LTV and make ROI-based decisions
Benefits
- •Full-time position
- •Remote work arrangement
- •Work Monday to Friday, 10am to 7pm SGT (GMT+8)
- •Coordinate with team for at least 3 overlap hours daily in SGT timezone
- •Preferably located in time zones between GMT and GMT+2
About Maneuver Marketing
Maneuver Marketing is a natural supplement eCommerce brand.
Singapore
10 - 50
eCommerce