Berlin Office
Remote
Senior
Full Time
FP&AMarketing FinanceSeniorBerlinRemote-firstB2B SaaSAIAutomation
Requirements
- •7+ years of experience in FP&A or strategic finance, ideally in fast-paced technology or B2B SaaS
- •Led complex, multi-entity, multi-stakeholder annual planning, budgeting, and forecasting processes end to end
- •Deep demand-side finance partnering experience in self-serve/PLG or enterprise/SLG demand generation motion
- •Fluent in CAC and CAC payback by channel and motion, CLV/CAC, pipeline attribution, funnel conversion, and velocity
- •Experience building and defending investment cases for unattributable spend like brand, community, content
- •Comfortable owning program spend budgets including commitments, phasing, agency costs, vendor economics, and reallocations
- •Ability to build sophisticated, integrated financial models
- •Strong executive communication skills to present complex analysis clearly
- •AI- and automation-first mindset using platforms like n8n to improve planning and reporting
What You'll Do
- •Own the forward-looking financial plan for the top and mid funnel of n8n’s commercial engine to help Marketing leadership make investment decisions
- •Drive annual planning and regular forecasting process for Marketing end to end
- •Partner with Marketing budget owners to set budgets, forecast spend, and sharpen investment trade-offs
- •Own program spend including agency and media contracts, event and sponsorship commitments, phasing, seasonality, and reallocations
- •Model demand creation, signup and MQL volume, activation, qualified opportunity, conversion, and velocity with Marketing Ops and RevOps
- •Translate funnel and channel levers into demand assumptions and quantify financial impact
- •Assess CAC and payback, conversion, pipeline contribution, and ROI using attribution and testing methods
- •Establish a repeatable process for marketing investment hypotheses and reviews
- •Build and defend investment cases for brand, community, content, events, and other spend
- •Use evidence and benchmarks to drive in-year reallocations
- •Partner with Marketing Ops, RevOps, Data, and Controlling to align financial views
- •Own financial metric definitions behind Marketing reporting
- •Turn financial reporting and variance analysis into insights and recommendations for leadership
Nice to Have
- •Experience across both product-led and sales-led demand motions (PLG + SLG)
- •Experience at community-led, open-source, or developer-focused product companies
- •Exposure to incrementality testing, holdout design, or marketing mix modeling
- •Experience with marketing and RevOps tools like HubSpot, Marketo, GA4, attribution platforms, Salesforce
- •Experience with financial or headcount planning platforms such as Pigment
- •Comfortable using SQL and building views in tools like Looker, Metabase, or Hex
- •Experience in workflow automation, developer tools, or infrastructure SaaS
Benefits
- •Competitive compensation
- •Equity ownership
- •Work/life balance with vacation and public holidays
- •Health and wellness benefits according to local norms (Europe and US)
- •Pension contributions or 401(k) retirement plan with employer match
- •Company-paid short-term and long-term disability insurance and life insurance
- •Career growth budget for courses, books, events, coaching
- •Passionate team with regular hackathons
- •Remote-first work environment with regular off-sites
- •$100 per month to support open source projects
- •Transparency about company work and performance
