Ukraine•Latvia•Croatia•Czech Republic•Slovenia•Romania•Bulgaria•Kazakhstan•Poland•Hungary
Remote
Senior
Full Time
remoteseniormarketingperformance marketinggoogle adsmicrosoft adspaid searchteam leadership
Requirements
- •7+ years of hands-on paid search experience
- •Experience coaching, leading, hiring, and evaluating Google Ads specialists or paid search teams
- •Direct ownership of large Google Ads budgets (ideally $5M+ per month hands-on and $10M+ per month at portfolio level)
- •Strong experience with Search, Performance Max, Demand Gen, and YouTube
- •Microsoft Ads experience including Microsoft Audience Network
- •Proven record scaling accounts profitably across multiple countries and languages
- •Strong understanding of subscription economics including LTV, CAC, ROAS, payback windows, cohorts, and value-based bidding
- •Deep Google Ads policy experience including disapprovals, appeals, account restrictions, and compliance-heavy environments
- •Strong account architecture, audit, documentation, and measurement discipline
- •Ability to identify scaling opportunities and practical account improvements from account-level data
- •Clear, direct communication with acquisition managers and senior stakeholders
What You'll Do
- •Lead and scale advertising across multiple brands using Google Ads and Microsoft Ads
- •Coach and develop acquisition managers
- •Set account standards and improve performance
- •Protect account health across a multi-brand setup
- •Scale spend profitably across Search, Performance Max, Demand Gen, YouTube, and Microsoft Ads
- •Conduct regular account audits to identify missed opportunities and improve account usage
- •Translate brand targets into practical Google and Bing execution
- •Make channel-level recommendations for budget allocation, account structure, bidding, testing, and scaling
- •Partner with Google and Microsoft teams on betas, new campaign types, product changes, and escalations
- •Hire, onboard, manage, and replace Google and Bing acquisition talent
- •Own performance evaluation, goals, KPIs, feedback cycles, and personal development plans for the team
- •Set performance standards and review account work
- •Ensure clear ownership, weekly reporting, and strong channel support for every brand
- •Audit accounts and guide execution based on real account data
- •Define standards for account structure, naming, conversion architecture, bidding, testing, reporting, documentation, and QA
- •Review major account changes before launch
- •Run monthly account audits
- •Maintain clean documentation and build repeatable standards
- •Own Google and Microsoft Ads policy and compliance
- •Protect account health and manage policy workflows for ad review, disapprovals, appeals, restrictions, and escalation
- •Work with brand teams on ad-to-landing-page consistency and compliance
- •Build prevention-first processes for policy issues
- •Maintain escalation paths with Google and Microsoft representatives
- •Block launches that create material account or policy risk
- •Own the Google and Bing acquisition knowledge base inside Claude including playbooks, SOPs, audit frameworks, QA checklists, prompts, and workflows
- •Design AI-assisted workflows for keyword research, campaign builds, audits, QA, reporting, opportunity discovery, and optimization review
- •Train UA managers to use Claude workflows
- •Evaluate and improve workflow quality and knowledge base
- •Use AI to increase team speed and quality while maintaining human judgment and compliance
Nice to Have
- •Experience managing enterprise-level search accounts or large multi-brand paid search portfolios
- •Experience with Google Ads scripts, Google Ads API, SQL, or internal automation tools
- •Experience building Claude, AI, or agentic workflows for marketing operations
- •Experience building team knowledge bases, SOPs, QA systems, and training programs for paid acquisition teams
- •D2C subscription, lead-gen, or consumer web funnel experience
- •Experience with high-scrutiny categories, trademark-sensitive ads, or complex policy environments
- •Experience working directly with Google or Microsoft teams on betas, product pilots, and escalation paths
Benefits
- •Remote work environment allowing work from anywhere
- •Unlimited paid time off (PTO)
- •Paid national holidays
- •Company-provided MacBook
- •Flexible independent contractor agreement offering flexibility, autonomy, tax advantages, networking opportunities, reduced employment obligations, and freedom to work from anywhere
About Ruby Labs
RubyLabs build high-value products that users will be willing to purchase and use continually.
London, UK
10 - 50
IT Services