Ukraine•North Macedonia•Turkey•European Union•Serbia•Georgia
Remote
Senior
Full Time
D2Csubscriptionproduct managementremoteAI toolingsenior role
Requirements
- •5+ years in product management for D2C subscription products (web-to-web, web-to-app)
- •2+ years in a senior or lead PM role
- •Deep understanding of consumer user journeys and of how to build a high-converting interface that feels native to the user
- •Proven track record growing ARPU and retention with measurable revenue outcomes, including pricing experiments run end to end
- •Proficiency with product and financial analytics tools and data (e.g. Mixpanel, Tableau) to define funnels, track feature adoption, and surface actionable insights
- •Experience designing and interpreting A/B tests, feature flags, and rollout strategies
- •Active daily use of AI tools (Claude or equivalent) to accelerate concept, analysis, and prototype work
What You'll Do
- •Define and own the product roadmap, translating business objectives, user insights, and competitor analysis into a clear, prioritised build plan
- •Own product ARPU (D7/D30) with a target of 15% quarterly improvement
- •Drive pricing and packaging strategy through structured experiments
- •Identify untapped monetisation opportunities prioritised by revenue impact
- •Own retention targets and reduce churn
- •Build engagement loops that increase product usage and subscription lifetime
- •Partner directly and daily with the engineering team
- •Write clear, technically rigorous product requirements and specifications
- •Participate in sprint planning, architecture discussions, and technical trade-off decisions
- •Conduct continuous discovery with target users
- •Define product metrics, instrument analytics, and turn qualitative and quantitative insights into well-scoped decisions and structured experiments
- •Own the product experience across all core modules, making critical UI/UX decisions and ensuring a cohesive, intuitive, high-converting end-to-end journey
- •Work with CRO and marketing to align product decisions with traffic, positioning, and messaging
- •Contribute to launch planning, onboarding flows, and feature-adoption strategies
Nice to Have
- •Exposure to the digital advertising ecosystem (Meta Ads, Google Ads)
Benefits
- •Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance
- •Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days
- •Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge
- •Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them
- •Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities with tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere
About Ruby Labs
RubyLabs build high-value products that users will be willing to purchase and use continually.
London, UK
10 - 50
IT Services