European Union•Latvia•Slovakia•Croatia•Czech Republic•Spain•Turkey•Bulgaria•Poland•Hungary
Remote
Senior
Full Time
D2Csubscriptionconsumer AIperformance marketingremoteflexible contract
Requirements
- •4+ years producing performance ad creative for D2C or subscription consumer products
- •Proven track record of high-volume output, shipping and live-testing multiple new concepts weekly
- •Deep working knowledge of the major ad network ecosystems (Google, Meta, TikTok, Snapchat, etc)
- •Demonstrated fluency with an AI production stack across image, video, voice, and scripting tools
- •Ability to read creative-level performance data independently and act on it without an analyst in the loop
- •Experience building structured creative testing frameworks, not ad-hoc one-off tests
- •Strong portfolio of ads with verifiable performance results
What You'll Do
- •Own the creative angle strategy: Define which hooks, pains, and value propositions get tested next
- •Develop creative concepts: demo-led ads, UGC-style video, statics, and AI-generated formats
- •Translate product features and capabilities into concrete, scroll-stopping propositions for target audiences
- •Build and maintain a documented library of proven angles, hooks, and creative patterns
- •Own the creative pipeline across ad networks (Google, YouTube, Meta, Snapchat, TikTok, Applovin, etc) shipping new concepts every week
- •Structure systematic A/B testing frameworks, isolate variables, and analyze the results to bring solid conclusions
- •Produce clear creative briefs for designers to execute high-performing concepts aligned with the brand
- •Own creative-level metrics: hook rate, hold rate, CTR, CVR, CPA, and ROAS
- •Generate testable hypotheses from performance data and retire underperforming angles quickly
- •Identify winning patterns, codify why they work, and scale them into new concept batches
- •Deliver structured creative performance reviews with clear recommendations for the next cycle
- •Run systematic competitor creative research across ad libraries and creative intelligence tools
- •Track emerging formats, platform policy shifts, and creative trends in the consumer AI category
- •Communicate daily with User Acquisition Managers, taking briefs on which angles need more volume
Nice to Have
- •Systematic operator who builds repeatable creative processes
- •Fully accountable for performance outcomes, not just delivery of assets
- •Fast and decisive under volume, comfortable killing own concepts when data says so
- •Treats User Acquisition as a working partner, not a downstream recipient of files
Benefits
- •Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance
- •Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days
- •Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge
- •Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them
- •Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities with tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere
About Ruby Labs
RubyLabs build high-value products that users will be willing to purchase and use continually.
London, UK
10 - 50
IT Services