European Union•Moldova•Latvia•Albania•North Macedonia•Slovakia•Malta•Croatia•Czech Republic•Romania
Remote
Mid Level
Full Time
User AcquisitionMetaSnapChatRemoteMarketingPerformance MarketingGrowth Marketing
Requirements
- •2+ years of hands-on experience in User Acquisition / Performance Marketing with proven track record managing and scaling paid acquisition campaigns
- •Understanding of key performance metrics including eCPA, ROAS, CPM
- •Experience managing worldwide campaigns with deep knowledge of targeting options, placements, audience segmentation, and budget management
- •Performance-focused with keen interest in meeting target CPA and ROI goals to scale performance efficiently
- •Analytical ability to evaluate performance reports and structure campaigns by region, age, gender, and audience segments
- •Ability to quickly identify, react to, and resolve performance issues within short timeframes
- •Self-motivated and proactive with strong adaptability to fast changes, fast problem-solving skills, and quick learning ability
- •Excellent communication skills with ability to effectively collaborate across cross-functional teams
What You'll Do
- •Execute and optimize sales campaigns across Meta & SnapChat covering multiple funnels including worldwide and standalone segments
- •Adapt relevant creative sets to campaigns, optimize ad sets with bids and budgets and applicable ad combinations
- •Take full control and ownership of testing creatives generated for SnapChat and adapt from Meta, analyze ad performance, deliver reporting, and identify key trends and insights
- •Deeply analyze testing creative tendencies, identify winners, locate them in new and existing campaigns for optimization
- •Analyze cohort performance, create dedicated campaigns for genders, age segments, interest based ones
- •Continuously monitor and optimize performance daily and hourly across budgets, audiences, placements, creatives, and bids
- •Maintain clear UA processes by following assigned strategies and executing daily tasks including campaign launches, creative transitions, and funnel switching
- •Develop custom and lookalike audience campaigns, create campaigns based on interests
- •Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data
- •Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring
Benefits
- •Remote Work Environment allowing work from anywhere anytime
- •Unlimited PTO
- •Paid National Holidays
- •Company-provided MacBook
- •Flexible Independent Contractor Agreement offering flexibility, autonomy, entrepreneurial opportunities, tax advantages, networking opportunities, reduced employment obligations, and freedom to work from anywhere
About Ruby Labs
RubyLabs build high-value products that users will be willing to purchase and use continually.
London, UK
10 - 50
IT Services