Remote
Remote
Senior
Full Time
remotepaid socialuser acquisitionTikTokD2Csubscription productsAI automation
Requirements
- •5+ years of hands-on paid social / user acquisition experience.
- •Strong hands-on TikTok Ads experience as a primary channel: scaling accounts profitably, not just running tests.
- •Proven record of managing sizeable budgets independently: ideally $1M+/month on TikTok or paid social.
- •Strong understanding of subscription / app economics: LTV, ROAS, payback windows, cohorts.
- •Solid creative testing discipline and experience working with creative teams on concepts and iteration.
- •Experience with policy issues: disapprovals, appeals, account restrictions.
- •Analytical mindset: comfortable working with MMP / backend data and diagnosing performance from account-level data.
- •Ownership mentality: able to run a channel end-to-end with minimal supervision.
- •Clear, direct communication.
What You'll Do
- •Own all TikTok acquisition: strategy, execution, and results.
- •Scale spend profitably across geos and funnels while holding CPA, ROAS and payback targets based on real revenue data.
- •Build and optimize account structure, conversion events, bidding strategies and budget allocation (including Smart+ / automated campaign types, Spark Ads and other TikTok formats).
- •Run a structured creative testing process: brief and iterate with the creative team, define hypotheses, decide what to kill and what to scale, and fight creative fatigue.
- •Analyze performance daily and weekly, diagnose drops and spikes quickly, and act on them.
- •Work with product, analytics and creative teams to improve funnels, signals and attribution quality.
- •Maintain account health: handle ad disapprovals, appeals and restrictions, and build prevention-first habits so policy issues are caught before launch.
- •Work with the TikTok team on betas, new campaign types, product changes and escalations.
- •Document tests, learnings and playbooks so knowledge does not depend on one person.
- •Use Claude and automation to speed up campaign builds, QA, reporting and optimization.
- •Test new Paid Social Channels, such as: OpenAI Ads, X Ads, and others.
Nice to Have
- •Experience with D2C subscription, health, wellness or app products, and with web-to-app / web funnels.
- •Experience with Meta or other paid social platforms alongside TikTok.
- •Experience working directly with TikTok platform reps on betas and escalations.
- •Experience building Claude, AI or automation workflows for media buying.
Benefits
- •Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- •Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- •Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- •Company-provided MacBook: Apple MacBooks provided to all employees who need them.
- •Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.
About Ruby Labs
RubyLabs build high-value products that users will be willing to purchase and use continually.
London, UK
10 - 50
IT Services