Ukraine•Moldova•Latvia•Albania•North Macedonia•Slovakia•Malta•Croatia•Czech Republic•Slovenia
Remote
Senior
Full Time
B2B SaaSFinTechPaymentsGrowth MarketingAI toolsRemoteContent MarketingSEODemand Generation
Requirements
- •4+ years of hands-on experience in growth, content, digital marketing, or demand generation
- •Proven experience in B2B SaaS, FinTech, Payments, DevTools, infrastructure, or another technical startup environment
- •Strong portfolio of marketing initiatives personally built or owned
- •Demonstrated ability to generate measurable results such as organic traffic growth, qualified leads, pipeline, conversion improvements, audience growth, successful content or campaign performance
- •Strong understanding of B2B acquisition funnels and complex sales cycles
- •Excellent written English and strong copywriting skills
- •Strong understanding of positioning, messaging, and content strategy
- •Practical experience with SEO and website conversion optimization
- •Experience with marketing automation, CRM, and analytics platforms
- •Strong understanding of LinkedIn and B2B content distribution
- •Ability to operate independently with minimal supervision
- •Strong hands-on experience with modern AI tools
What You'll Do
- •Own the product website as a core acquisition and conversion channel
- •Continuously improve positioning, messaging, information architecture, and copy
- •Build and launch landing pages for products, use cases, industries, campaigns, and competitors
- •Improve visitor to lead to demo conversion through continuous experimentation
- •Run A/B tests and conversion-rate optimization initiatives
- •Analyze visitor behavior and identify funnel drop-offs
- •Maintain and update marketing pages independently using modern web, no-code, and AI tools
- •Work with product and engineering teams when deeper technical changes are required
- •Build and operate the product’s content engine
- •Own the company blog, industry insights, guides, case studies, research, product content, and newsletters
- •Turn internal expertise from product, engineering, and payments teams into high-quality external content
- •Develop strong narratives around payment orchestration, payment performance, routing, retries, fraud, subscriptions, and related topics
- •Create content designed for both education and commercial intent
- •Repurpose strong ideas across multiple formats and distribution channels
- •Maintain a consistently high quality bar for messaging and content
- •Own social media presence, with LinkedIn as the primary channel
- •Develop and execute a consistent company content strategy
- •Help build the public presence of company leadership and subject-matter experts
- •Create thought-leadership content for executives
- •Identify relevant industry conversations, trends, and opportunities for participation
- •Grow a relevant audience of payments, fintech, product, and technology decision-makers
- •Build the product’s visibility within the global payments and FinTech ecosystem
- •Identify opportunities for media coverage, expert commentary, interviews, podcasts, newsletters, and industry publications
- •Build relationships with relevant journalists, creators, communities, and industry platforms
- •Identify conferences, panels, webinars, awards, rankings, and partnership opportunities
- •Position the company and its leadership as credible voices in payment orchestration and payment infrastructure
- •Track competitor narratives and proactively identify opportunities to enter relevant industry conversations
- •Own the organic acquisition strategy
- •Perform keyword, competitor, and search-intent research
- •Build content clusters around high-value payment topics
- •Create high-intent commercial and competitor pages
- •Manage on-page, technical, and content SEO initiatives
- •Develop backlink and external distribution strategies
- •Optimize visibility across Google as well as AI-driven discovery platforms such as ChatGPT, Perplexity, Gemini, and similar tools
- •Track organic traffic, rankings, visibility, leads, and pipeline generated through search
- •Build and optimize acquisition funnels from first interaction to qualified opportunity
- •Develop landing pages, lead magnets, reports, webinars, and other acquisition assets
- •Build email nurturing and lifecycle campaigns
- •Implement marketing automation and lead-routing workflows
- •Experiment with inbound, paid, partnership, community, retargeting, and outbound-assisted acquisition
- •Work closely with Sales to improve lead quality and conversion
- •Continuously identify new channels capable of generating qualified pipeline
- •Own marketing analytics and attribution
- •Track website traffic and acquisition sources, visitor to lead conversion, lead to demo conversion, lead to opportunity conversion, qualified pipeline, marketing-sourced and marketing-influenced pipeline, SEO performance, content performance, campaign performance, CPL / CAC where applicable
- •Build clear dashboards and reporting around marketing performance
- •Maintain a structured growth experimentation process including hypothesis, launch, measurement, learning, iteration
- •Prioritize measurable business outcomes over vanity metrics
- •Use AI extensively across the marketing workflow
- •Build efficient AI-powered processes for market and competitor research, content creation and editing, SEO research, visual creation, video production, landing-page development, content repurposing, data analysis, outreach personalization, marketing automation, reporting
- •Create reusable workflows and automations instead of repeatedly performing manual tasks
- •Continuously evaluate new AI tools that can improve marketing quality, speed, or scale
Nice to Have
- •Experience in payment orchestration, payments infrastructure, payment processing, FinTech, billing, subscriptions, fraud or risk platforms, API-first SaaS
- •Experience at a high-growth startup with a strong content and media presence
- •Experience building a marketing function or major acquisition channel from an early stage
- •Experience with tools such as HubSpot, Webflow, Framer, GA4, Google Search Console, Ahrefs, Semrush, Clay, Apollo, Zapier, Make, or similar platforms
- •Experience building marketing workflows with ChatGPT, Claude, Perplexity, Cursor, or other AI tools
- •Experience working with PR, podcasts, industry media, events, or executive thought leadership
- •Existing network within the payments or FinTech ecosystem
Benefits
- •Remote Work Environment: work from anywhere, anytime
- •Unlimited PTO
- •Paid National Holidays
- •Company-provided MacBook
- •Flexible Independent Contractor Agreement with benefits of flexibility, autonomy, entrepreneurial opportunities, tax advantages, networking opportunities, reduced employment obligations, and freedom to work from anywhere
About Ruby Labs
RubyLabs build high-value products that users will be willing to purchase and use continually.
London, UK
10 - 50
IT Services