London United Kingdom•London, England, United Kingdom
Hybrid
Mid Level
Full Time
Paid Search ManagerGoogle AdsDTC e-commerceMarketingMid-level
Requirements
- •Proven track record managing Google Ads for DTC e-commerce brands with hands-on experience of non-brand Search, Shopping and Performance Max
- •Specific examples of non-brand and Performance Max strategies delivering incremental new customer growth with explanation of hypothesis, changes, measurement and commercial result
- •Experience managing budgets of £15k to £150k per month balancing growth ambitions with acquisition efficiency and profitability
- •Experience leading client strategy and performance conversations, making budget recommendations and building trust
- •Strong understanding of DTC unit economics including acquisition cost, product margins, average order value and repeat purchase behaviour, with CPG experience relevant
- •Confidence using Google Ads, Google Merchant Center, GA4, Shopify reporting and attribution tools to diagnose performance and make decisions
- •Experience working across paid social, creative and conversion teams, managing multiple accounts and organising priorities, delivery and communication
- •View Google as a new customer acquisition channel assessing performance through new customer revenue, acquisition economics and incremental impact
- •Comfort leading client conversations and doing detailed account work to make recommendations credible
- •Full ownership of outcomes, raising problems early, bringing recommendations and following through
- •Low-ego approach, constructively challenging assumptions and welcoming input from team
- •Genuine curiosity about DTC growth and habit of turning learning into better client decisions
What You'll Do
- •Own the Google Ads acquisition strategy for clients, building and scaling non-brand Search, Shopping, Performance Max and Demand Gen campaigns around profitable new customer growth
- •Assess brand demand, returning customers and attribution limits when interpreting results, and use testing to evaluate incrementality
- •Translate client growth goals into account plans, budget recommendations and prioritised tests, scaling when evidence supports it and addressing underperformance early
- •Lead strategic conversations with clients about performance, growth opportunities and investment
- •Own budget pacing and forecasting across accounts spending £15k to £150k per month, explaining expected return, risks and trade-offs
- •Communicate proactively and clearly with clients about performance and recommendations
- •Build joined-up growth plans with Growth Strategists, coordinating paid search with social spend, offer strategy and conversion strategy
- •Connect search intent and product performance with creative, offer and landing page decisions, sharing insights and coordinating tests
- •Plan around promotions, stock availability, product margins and repeat purchase behaviour
- •Stay hands-on with campaign builds, bidding, product feeds, testing and optimisation
- •Maintain strong standards for account structure, measurement and reporting
- •Keep clients updated on testing, account changes and strategy through regular updates
- •Work with Head of Paid Search to review performance, resolve risks and improve delivery
- •Contribute to team training and playbooks
- •Help build systems and ways of working to support team growth while maintaining quality and client confidence
Benefits
- •25 days holiday plus public holidays, an extra paid day off on birthday, and an additional day per year after 2 years' service (up to 30 days)
- •Private health insurance (Vitality) and 50% off gym memberships
- •Life insurance including unlimited 24/7 GP access
- •Cash plan to claim back dental, eye care, physiotherapy and counselling costs
- •Company pension
- •Hybrid working with option to work abroad for up to 30 days at a time
- •Professional development support
- •Regular team socials and peer-to-peer kudos/rewards system
About Soar With Us
Soar With Us provides e-commerce strategies, email marketing, consulting, digital, and social media marketing services.
Leeds, UK
10 - 50
Marketing & Advertising