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    Senior Data Analyst - Marketing

    Supabase
    Remote
    Remote
    Senior
    Full Time
    data analystmarketingseniorremoteAI-forwardmedia mix modelingincrementality testingmarketing measurement

    Requirements

    • •6+ years in marketing analytics, data science, or related role with focus on performance marketing and/or PLG growth
    • •Deep understanding of marketing attribution, incrementality testing, and media mix modeling
    • •Advanced in SQL and at least one statistical programming language (Python or R)
    • •Hands-on experience designing, running, and interpreting experiments across digital marketing channels
    • •Experience with MMM and/or advanced attribution models
    • •Strong business acumen and fluency in growth metrics (CAC, LTV, payback period, conversion rates, funnel performance)
    • •Ability to build tools and frameworks for self-service analytics
    • •Comfortable with both technical and strategic contexts
    • •AI-forward in work approach using LLMs and AI tooling
    • •Clear communication to non-technical stakeholders
    • •Thrives in async, autonomous environments

    What You'll Do

    • •Own the end-to-end marketing measurement strategy across experimentation, media mix modeling, and attribution for paid and PLG channels
    • •Establish and evolve the attribution framework to inform decisions
    • •Translate complex measurement outputs into clear recommendations on investment and efficiency targets
    • •Serve as the subject matter expert for marketing measurement and educate stakeholders
    • •Design and run incrementality tests to quantify causal impact of channels and campaigns
    • •Calculate incremental lift and ROAS/CPA to guide budget reallocation
    • •Build repeatable analysis templates and playbooks for experiment design and analysis
    • •Partner with channel owners to build and prioritize an experimentation roadmap
    • •Build and maintain media mix models to estimate channel contribution and budget allocation
    • •Incorporate seasonality, adstock, and saturation effects in models and validate performance
    • •Turn MMM insights into budget scenarios and forecasts for stakeholders
    • •Own and build context and skills for marketing teams to run accurate self-serve analytics
    • •Use AI tools to accelerate analysis and establish AI-forward practices
    • •Identify and fix gaps and inconsistencies in marketing data cross-functionally

    Nice to Have

    • •Experience in BaaS, DevRel or open source dev tool companies connecting marketing spend to pipeline and revenue
    • •Experience with applied econometrics, time-series modeling, or Bayesian methods for MMM and experimentation
    • •Familiarity with common marketing and analytics tools (Google Ads, Meta, LinkedIn, web analytics, CDPs, BI/visualization tools)

    Benefits

    • •Fully Remote work with global hiring and WeWork membership or co-working allowance
    • •ESOP (equity ownership) for all team members
    • •Tech allowance for work environment setup
    • •100% health insurance coverage for employees and 80% for dependents globally
    • •Annual off-sites for company gathering
    • •Flexible asynchronous work schedule
    • •Annual professional development education allowance

    About Supabase

    Supabase is an open-source backend-as-a-service platform built on Postgres, giving developers a database, authentication, instant APIs, edge functions, realtime subscriptions, storage, and vector embeddings.

    San Francisco, California, United States
    251-500
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