Blackpool, United Kingdom•Blackpool
Remote
Senior
Full Time
💰Up to £45,000
hybridregulated environmentdigital marketingSEOMarTechcustomer acquisitionfinancial services
Requirements
- •Significant experience in a similar digital marketing role with ownership of digital campaigns, performance channels and direct-to-customer growth activity
- •Hands-on experience using MarTech platforms to support CRM, automation, segmentation, tracking, campaign delivery and reporting
- •Strong knowledge and demonstrable experience of SEO and GEO including content optimisation, technical search considerations, analytics and measurable improvements in organic visibility, search presence, traffic quality and conversion
- •Proven ability to plan, launch, optimise and report on multi-channel digital campaigns
- •Strong experience using customer, channel and behavioural analytics, journey insight and testing tools to identify friction, improve conversion and engagement, and demonstrate commercial and customer outcomes
- •Strong digital copywriting and editing skills with ability to turn propositions and insight into clear, engaging and compliant customer communications
- •Full understanding and demonstrable experience of working within regulatory guidelines for Consumer Duty and financial promotions
- •Confident working in a governed environment balancing commercial ambition with brand standards, customer understanding and regulatory requirements
What You'll Do
- •Lead priority digital growth activity that brings strategy, brand, customer proposition and new app experience to life
- •Focus on digital acquisition, SEO and GEO visibility, MarTech-enabled customer journeys, app adoption, proposition activation, brand implementation, integrated campaigns and selected growth activity
- •Deliver clear, compliant and customer-friendly marketing reflecting Consumer Duty expectations and financial promotions requirements
- •Plan, launch, optimise and report on multi-channel digital campaigns across owned, paid, third-party and organic channels
Nice to Have
- •Experience supporting or leading the launch of a customer app including measurable outcomes across acquisition, onboarding, activation, adoption, engagement, retention and performance optimisation
- •Previous experience in banking, fintech, financial services or another highly regulated sector
- •Experience working with product, technology, data, risk and compliance teams to deliver app, marketplace or digitally enabled customer propositions
- •Experience managing agencies, suppliers or specialist partners across SEO, performance marketing, CRM, content, analytics or MarTech delivery
- •Experience managing and developing marketing executives
Benefits
- •25 days annual leave plus 8 days Bank Holiday
- •An additional day off for a ‘celebration day’ including birthdays, weddings, religious holidays, graduations etc
- •Buy or sell up to 5 days holiday a year
- •Healthcare cash plan through Westfield Health
- •Life Assurance at 3 x salary
- •Electric Vehicle salary sacrifice scheme
- •Cycle to Work salary sacrifice scheme and a free helmet
- •Salary sacrifice Pension contribution, 4% employee contributions matched with 4% Tandem contribution (subject to salary eligibility)
- •Smart Tech scheme (buy goods with 0% interest)
- •10% discount on solar panels
- •Tandem Hub for treats, cash back and discounts on UK retailers
- •2 days per year paid volunteering
- •Free cereal, snacks and drinks in all offices
- •Quarterly team social budgets
About Tandem Bank
Tandem is bank and financial management company that helps save, borrow and spend money.
London, UK
500 - 1000
Banking