Hybrid - London•Remote - Anywhere
Hybrid
Senior
Full Time
CRMlifecycle marketingretention marketingSaaSsubscription modelGDPRemail marketingcustomer segmentationautomation
Requirements
- •Significant experience in CRM, lifecycle, or retention marketing, ideally within a SaaS or subscription business
- •Track record of building CRM strategy beyond executing email campaigns
- •Strong understanding of subscription lifecycles and CRM's role in retention and churn reduction
- •Experience building automated journeys, behavioral triggers, and customer segmentation
- •Strong grasp of email strategy including deliverability, personalization, experimentation, and optimization
- •Comfortable using customer, behavioral, and product data to inform decisions
- •Experience with CRM, marketing automation, and customer engagement platforms
- •Strong analytical skills to turn performance data into actionable recommendations
- •Experience collaborating across Product, Customer Success, Marketing, and Data teams
- •Commercial mindset understanding how CRM drives retention, lifetime value, and growth
- •Strong knowledge of GDPR and best practices for customer communications in the UK and Europe
- •Excellent communication, project management, and stakeholder management skills
What You'll Do
- •Own and develop the CRM and lifecycle marketing strategy, focusing on engagement, retention, and churn reduction
- •Build and optimize customer journeys across onboarding, activation, engagement, conversion, retention, renewal, and win-back
- •Evolve email as a strategic communication channel aligned with business and customer lifecycle
- •Create customer segments based on behavior, lifecycle stage, product usage, subscription status, and other signals
- •Design automated lifecycle programs and triggered communications to drive activation, adoption, and retention
- •Partner with Product, Marketing, Customer Success, and Data teams to deliver a cohesive customer experience
- •Run structured testing programs across messaging, cadence, timing, segmentation, offers, and journeys
- •Use customer and product data to identify churn signals and opportunities for targeted communication
- •Define and track CRM metrics such as activation, engagement, conversion, retention, churn, reactivation, and customer lifetime value
- •Build reporting that connects CRM activity to measurable business outcomes
- •Improve CRM processes, technology, automation, and data capabilities to support growth
- •Ensure customer communications comply with privacy, consent, and data protection requirements including GDPR
Nice to Have
- •Experience in a SaaS or technology company operating a recurring subscription model
- •Experience evolving CRM strategy during a transition to or expansion of subscription-based offerings
- •Experience with product-led growth, customer activation, or usage-based lifecycle marketing
- •Experience designing churn-prevention and win-back strategies
- •Familiarity with CRM platforms and data ecosystems enabling advanced segmentation, personalization, and automation
- •Experience helping build or mature a CRM/lifecycle function as a company scales
About ThriveCart
ThriveCart is the leading shopping cart, sales funnel, affiliate program and educational course creation platform empowering SMB's worldwide
Austin, TX, US
50 - 100
eCommerce