United Kingdom - Remote•North America
Remote
Senior
Full Time
remoteb2bsaasdemand generationpipeline growthmarketing managersenior
Requirements
- •6–10 years of experience in B2B SaaS marketing with a focus on demand generation and pipeline growth
- •Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing, and RevOps
- •Experience marketing to technical or compliance-oriented buyers, ideally in highly regulated industries
- •Familiarity with global campaign execution and pipeline development across diverse customer segments and regions
- •Hands-on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure
- •Strong project management and executional rigor with a bias for impact, iteration, and scale
- •Ability to build influence across GTM teams through data-backed storytelling and visible campaign success
- •Comfortable working in fast-paced, high-growth environments with evolving goals and priorities
What You'll Do
- •Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns
- •Develop compelling programs that convert across multiple funnel stages from engagement to closed-won
- •Drive $10M+ in qualified pipeline sourced through campaign activities
- •Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries
- •Co-design plays that fuel pipeline growth and improve win rates
- •Build repeatable and scalable campaign motions tailored to enterprise, mid-market, and regional needs
- •Own campaign success across multiple personas and compliance-focused buyer journeys
- •Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance
- •Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance
- •Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks
Benefits
- •Generous PTO, Holidays, and Parental Leave for full time employees
- •Work alongside top experts and learn every day
- •Embrace a growth mindset with development opportunities tailored to your role
- •Take on high-impact challenges in a fast-paced, collaborative environment
- •Thrive in a culture of coaching with fast, direct feedback
About TRM Labs
TRM Labs is a software company that offers blockchain, transaction monitoring, and analytics to help financial institutions and governments.
San Francisco, CA, US
100 - 250
Blockchain & Cryptocurrency