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    Director, Global Campaigns

    Twilio
    Remote - United Kingdom
    Remote
    Director
    Full Time
    remotedirectormarketingglobal campaignsB2BAI-driventeam management

    Requirements

    • •Management experience with ability to inspire a team and show vision
    • •Deep understanding of marketing funnel tactics and metrics by stage, PLG model and funnel
    • •Understanding of enterprise buying cycles, sales processes and stakeholders in B2B tech
    • •Self-starter who excels in fast-paced, collaborative, innovative high-growth environment
    • •Ability to manage multiple work streams and presence with team and leadership
    • •Strategic thinker with strong attention to detail
    • •8+ years working as a campaign strategist in B2B or tech
    • •Proven experience building and delivering integrated programs and managing tools, processes, and assets
    • •Exceptional verbal and written communication skills to drive alignment and success
    • •Works well with cross-functional teams and executives to ensure consistent content delivery
    • •Champion for fostering culture of trust through feedback, communication, and transparency

    What You'll Do

    • •Set a strategic vision for global campaign structure, operations, and execution for top campaign motions
    • •Be accountable to company leadership on the effectiveness of all global campaigns and programs
    • •Use strong project management skills and data to guide decision-making and resource allocation
    • •Design and execute strategic end-to-end campaigns targeting specific buyer and vertical segments
    • •Partner with product marketing, content strategists, brand strategists, creative designers and regional campaign teams to create impactful marketing campaigns
    • •Act as the central point of contact to direct all campaign work across teams ensuring timely results
    • •Build strong relationships with key cross functional stakeholders across multiple organizations
    • •Develop scalable, repeatable campaign playbooks for all regions
    • •Track program results, measure success, report metrics, analyze performance, and provide optimization recommendations
    • •Infuse AI frameworks into all aspects of the campaign model and evolve team and programs
    • •Manage and allocate budget for campaign production resources including content, video production, localization, and agencies
    • •Manage a global team spanning multiple regions and work with company and brand leadership to execute top-of-funnel campaigns

    Nice to Have

    • •Excellent written and verbal communication skills
    • •Ability to influence and build effective working relationships at all organizational levels
    • •Familiarity with localization tactics for accessible and inclusive content across countries
    • •Experience with primary research strategies and content creation
    • •Strategic ability to identify opportunities across campaigns and programs for new content and programs
    • •Experience building world-class brands through premium content
    • •Experience with AI, design, analytics, and video tools
    • •Proficiency in digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva

    Benefits

    • •Competitive pay
    • •Generous time off
    • •Ample parental and wellness leave
    • •Healthcare
    • •Retirement savings program

    About Twilio

    Twilio is a cloud communication company that enables users to use standard web languages to build voice, VoIP, and SMS apps via a web API.

    San Francisco, CA, US
    5000 - 10000
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