Ukraine•Cyprus
Remote
Mid Level
Full Time
social mediaorganic socialcontent creationcommunity engagementperformance optimisation
Requirements
- •Proven experience managing organic social media for a consumer-facing brand, ideally across multiple platforms
- •Strong understanding of Instagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices
- •Strong creative instinct and a good eye for content that is engaging, authentic, culturally relevant, and platform-native
- •Data-driven mindset with the ability to analyse performance, identify patterns, and turn insights into action
- •Experience developing social strategies, content calendars, creative concepts, and briefs
- •Experience working with creators, freelancers, agencies, designers, or other content partners
- •Strong copywriting and communication skills, with the ability to adapt messaging to different audiences and platforms
- •Excellent project management and organisational skills, with the ability to manage multiple priorities and deadlines
- •Strong sense of ownership and proactivity
- •Comfortable working in a fast-paced, international environment
- •Working proficiency in English B2 or above
What You'll Do
- •Develop and execute the brand’s organic social strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms
- •Develop content ideas, formats, copy, and creative briefs across short-form video, static content, carousels, Stories, and other platform-native formats
- •Work with designers, creators, freelancers, agencies, and internal teams to bring concepts to life and keep content production running smoothly
- •Build meaningful relationships with audiences and use community insights to identify content and growth opportunities
- •Track social performance, identify what’s working, test new ideas and formats, and turn data into clear actions that improve results
- •Keep up with platform updates, trends, creators, competitors, and cultural moments and find smart ways to make them relevant to the brand
- •Partner with Marketing, Creative, Product, Paid Marketing, CRM, ASO, SEO, Analytics, Legal, and other teams to connect social activity with wider business priorities
- •Take responsibility for the brand’s organic social performance, proactively sharing insights, opportunities, and recommendations with the wider team
Nice to Have
- •Experience working with mobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products
- •Experience with social analytics and reporting tools and a strong understanding of social KPIs
- •Experience working with influencers or content creators
- •Strong interest in AI tools and emerging technologies that can make social content creation and workflows faster and more effective
About WellTech
Welltech is a leading provider of digital technologies designed to help people improve their health and wellbeing.
London, UK
500-1000
Healthcare