Ukraine•Cyprus
Remote
Senior
Freelance
marketinganalyticsseniorSQLGoogle Tag ManagerTableau
Requirements
- •3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking
- •Advanced SQL (window functions, CTEs, performance-aware querying, data quality checks) and experience working with large data warehouses
- •Hands-on experience with Google Tag Manager
- •Experience with visualization tools (Tableau, Looker, or similar)
- •Proven experience partnering with performance marketing/user acquisition stakeholders and communicating insights to non-technical audiences
- •Understanding of browser-side and server-side tracking
- •Hands-on knowledge of at least one ad platform, including campaign types, bidding strategies, and conversion setup
- •Solid understanding of marketing metrics
- •Understanding of GDPR-compliant tracking approaches
- •Ability to communicate effectively in English (written + spoken)
What You'll Do
- •Partner with Marketing and ad network representatives to improve conversion signals, assess product and ad platform changes, and investigate signal-related performance drops
- •Design and maintain conversion pipelines for ad networks with support from Data Engineering team
- •Set up and launch integrations with new ad platforms, covering conversion signal delivery and reporting data feeds for Marketing
- •Manage GTM releases across multiple web properties and implement pixels and conversion events for ad networks
- •Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads
- •Build monitoring and alerts for errors, latency, coverage, and discrepancies
- •Maintain UTM parameters and campaign naming conventions and ensure correct attribution
- •Build ad-hoc and monitoring reports for conversion values, bidding performance, signal delivery, and funnel metrics
- •Define Signal Engineering metrics
- •Build and maintain custom marketing datasets
Nice to Have
- •Understanding of mobile attribution & tracking, including SKAdNetwork (SKAN), and experience with an MMP such as AppsFlyer, Adjust, or similar
- •Experience with incrementality and holdout testing (e.g. Meta Conversion Lift, Google Ads Conversion Lift, geo-experiments) to validate the impact of signal changes on campaign performance
- •Experience with Meta Conversions API (CAPI) or Google Data Manager API
- •Experience with LTV modeling and calculations, preferably for subscription-based products
- •Experience with Airflow, dbt, or similar data tools
About WellTech
Welltech is a leading provider of digital technologies designed to help people improve their health and wellbeing.
London, UK
500-1000
Healthcare