Head of Marketing

Remote

Senior

Full Time

💰$143,478 - $217,585

remoteseniormarketinghead of marketingproduct marketingintegrated marketing

Requirements

•12+ years of marketing experience
•At least 5 years of product marketing experience in a B2C setting
•Experience at a major website, online publisher/platform with global audience engagement
•Experience building product messaging and value propositions
•Global audience segmentation and lifecycle marketing experience
•Ability to adapt tone, voice, and message across cultural contexts
•Experience in agile, fast-paced, complex, and ambiguous marketing environments
•Ability to balance hands-on and strategic approaches
•Experience leading through influence and collaboration
•Experience developing and overseeing multichannel strategy across paid, owned, and earned media
•Ability to operate as a peer with internal stakeholders
•Experience with campaign analytics and translating data into strategic decisions
•Experience evaluating or implementing marketing technology such as CRM or audience and campaign data platforms
•Experience working remotely and across multiple time zones and emerging markets
•Experience leading a distributed team
•Budget management experience

•Establish product marketing as an emerging function and develop go-to-market approach
•Recruit and lead product marketing team members
•Coordinate with Foundation departments for external audience engagement and campaign planning
•Apply retention and lifetime-engagement lens to product marketing planning
•Develop product marketing metrics such as audience growth, campaign impact, adoption/retention improvement, brand awareness, and GTM process
•Identify and prioritize market needs balancing with product features
•Develop shared global brand marketing approach with Brand Studio and Brand Management team
•Line-manage integrated and performance marketing team including paid media and digital experiences
•Collaborate on marketing briefs, staffing, campaigns, and activations to grow brand visibility and awareness
•Ensure strategic alignment between product marketing briefs and wider marketing and communications adoption
•Oversee web, SEO/GEO, and app store strategy for organic growth
•Architect and oversee marketing technology and tooling decisions ensuring data integration
•Stay updated on marketing trends, platform shifts, emerging channels, and tools
•Lead and line manage multidisciplinary marketing team
•Manage priorities across product marketing and integrated marketing
•Manage relationships with external agencies