Georgia•Xometry Europe
Remote
Mid Level
Full Time
remotepaid social mediacopywritingAI workflowsB2B marketing
Requirements
- •4+ years of experience writing performance-driven copy for paid and/or organic social media
- •Strong portfolio demonstrating high-quality social ad copy and the ability to create clear, compelling messaging from complex concepts
- •Excellent English grammar, editing, and messaging skills with the ability to communicate effectively with B2B audiences
- •Ability to simplify technical, engineering, or complex manufacturing concepts into engaging social-first messaging
- •Familiarity with major social platforms, advertising formats, and creative specifications
- •Understanding of A/B testing and paid social performance metrics such as CTR, CPA, and ROAS, as well as adjacent performance metrics such as CVR and open rate
- •Experience using AI tools and the ability to build Claude Skills or comparable custom AI workflows and agents that can scale copy production
- •Demonstrated project management, organization, and prioritization skills with the ability to manage multiple creative projects and deadlines
- •Strong cross-functional communication and collaboration skills with designers, media buyers, marketers, product teams, and other stakeholders
- •Ability to take ownership from creative brief through published ad and performance iteration
What You'll Do
- •Write high-performing ad copy for paid social platforms including Meta, LinkedIn, and beyond across both Xometry and Thomas
- •Develop headlines, captions, CTAs, and copy variations designed for A/B testing
- •Translate complex engineering and manufacturing concepts into clear, compelling, social-first messaging for engineers, procurement professionals, and manufacturing leaders
- •Partner with designers and media buyers to align copy with visuals and campaign objectives
- •Collaborate with Product, Content, and Lifecycle Marketing to ensure social messaging aligns with broader campaign strategy and brand voice
- •Maintain consistency in brand voice and tone across social channels and formats
- •Iterate quickly on copy based on performance data and testing results
- •Apply a data-informed approach to copy development, testing, and optimization
- •Contribute to messaging frameworks, swipe files, and copy templates that support scalable content production
- •Build and use Claude Skills or comparable custom AI workflows to accelerate copy production, testing, and quality assurance
- •Develop reusable AI workflows that improve the efficiency and consistency of creative production
- •Stay current on social platform trends, advertising formats, AI capabilities, and emerging best practices
Nice to Have
- •Experience in B2B, technology, or manufacturing marketing, with experience in manufacturing, engineering, or industrial sectors specifically considered a plus
- •Track record of shipping multiple Claude Skills or AI workflows into an active production or creative pipeline
About Xometry Europe
Xometry Europe is a Science, technology & engineering Industry.
Ottobrun, Germany
500 - 1000
Science, technology & engineering